MICROSOFT – “YOUR BRITIAN”
Microsoft commissioned us along with Ben Drury to create a series of videos and photography for Dizzee Rascal’s weeklong takeover of Microsoft’s Bing homepage.
Microsoft hailed this campaign as a great success as it increased their daily visits to the Bing home page by 18 Million visits.
We travelled with Dizzee Rascal across the country to photograph places that have inspired Dizzee through his life’s journey to today. He took us to revisit some of his old haunts, including a school where he met an inspiring music teacher, to a street in Bow where he painted his first mural. . His journey also took him to unexpected places, such as the Yorkshire Sculpture Park and a Carp Lake in Dorking, where he enjoys relaxing with one of his favourite hobbies, fishing.