NIKE – FEEL TV
In October 2013 we helped Nike deliver a ground-breaking live interactive online broadcast from 1948. Featuring a series of artists, musicians and performers including the English National Ballet, the London Contemporary Orchestra, Redlight (Live), Run Dem Crew & Lil Silva. Viewers were able to interact with and influence the performances in real time by tweeting shout outs and commands, in turn creating an immersive and raw experience where viewers will feel like they are there, bringing the digital and physical worlds closer together.
We not only filmed and edited content for Nike, documenting the 10 days of workshops, But also worked with our live-stream crew delivering a live-edit and camera team for Nike’s 1st ever Global live stream.
‘This innovative event explored ambitious new territory for our brand while staying true to our core values. Nearly 8,000 people visited in person and participated in the events programme over the ten days, while over a million people engaged with the project online.’ -Head of Nike Energy