Our first commission for Nike was over 15 years ago now and we have been collaborating on photographic, video and streaming projects since.
The promo video below was created specially to celebrate the release of Dizzee Rascal’s Tounge n Cheek Album and The Nike Air Max 90 ‘Tongue N’ Cheek’ shoe.
Art directed by longterm collaborator Ben Drury, shot and directed by Tim & Barry the same creative team behind the album artwork, Set to ‘Chillin Wiv Da Man Dem’ the sound of Dizzee at his most laid back.
In October of 2013 we documented 10 days of workshops, workouts, installations and performances held to Launch Nikes Hyperfeel. We shot and directed teaser and highlight videos of the activities.
The 10 day programme culminated in a two and a half hour live and interactive broadcast. Viewers could interact and affect how the broadcast looked by tweeting commands as the evening progressed. Presented by Miquita Oliver and Stewart Hammond, the broadcast featured live performances from London Contemporary Orchestra, English National Ballet, and Lil’Silva—all building up to a specially commissioned running installation involving London sports group, Run Dem Crew and GB athlete Harry Aikines-Aryeetey.
In 2010 we were commissioned by Weiden and Kennedy to consult, shoot and direct on 2 videos for Nike’s GRID project
We brought on board long term collaborator Tempa T to shoot “IPAR” a freestyle track inspired by The GRID, Produced by Skitz Beatz and a P.O.V running video also ft. Tempz to be shown at the London influencer premier. Within 24hrs of the freestyle video being launched, it had reached 65,000 views and Nike had to shut Grid Applications down, due to over subscription.
Nike GRID challenged runners to run like they have never run before by turning the streets of London into a games board. On 23rd April 2010 for 24 hours, The GRID – a unique running game – gave players the chance to claim their streets, by scoring points as they ran from phone box to phone box.
In 2004 to celebrate the forthcoming World Cup, we explored the intrinsic relationship between football and Grime In a Photographic piece for Nike Energy “NO BALL GAMES”.
We chose their virtual 11, 10 artists from Grime who could of made it as footballers and 1 footballer who could of made it in music.