SNS commissioned us to produce a series of videos to promote their new SMU project with Adidas Originals– the Datamosh Pack NMD_R1 Primeknit.

We curated and produced the project, from casting the talent to directing and editing the video and producing a live stream to launch the shoe.

We enlisted the help of Grime Legend D Double E, and rising star Elf kid to feature in the videos. In the week prior to the trainer launch the videos racked up over 100,000 views.

2 Days before the trainer launch we produced a Just Jam stream featuring the Artists in the videos, which racked up over 20,000 live views with over 700 comments. Within 2 days of this being released on you tube it reached over 20,000 views

The campaign was so good……… Here is what happened at launch of the shoe.

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